I’m in Charleston, South Carolina this week attending ATG’s annual user conference. This morning was dominated by keynote addresses.
ATG President and CEO kicked off the opening day keynotes with a perspective on ATG and their sole focus on eCommerce.
Kelly Mooney, President and Chief Experience Officer Resource Interactive, gave the main keynote on The Open Brand. Kelly, whose new book also titled The Open Brand, presented some intriguing research into the social aspects of eMarketing to the Millennium generation.
The keynotes were capped by Cliff Conneighton, ATG’s Senior Vice President of Marketing. Cliff highlighted how ATG is focusing on personalization and the social aspect of online shopping.
I’m off to individual sessions now – will post more later.